A brand and positioning refresh for a luxury bathroom fittings label.
Services
Client
Mars Fittings
Year
2022
Website
Challenge
Our client needed a brand that felt as premium as the fittings themselves.
Mars Fittings sells a luxury product, but the brand needed a clearer story and a more consistent look to stand apart in a crowded category.
The brief covered positioning, messaging and visual identity, so every touchpoint from packaging to product pages feels like one brand.
Goal
We sharpened the brand message and built a visual identity to match.
We started with the audience and the category, then defined the one clear promise the brand would own. From there we designed the logo system, colour and typography, and a tone of voice that carries the same promise across every channel.
Result
A clearer, more premium brand presence at every touchpoint.
Mars Fittings now has a consistent identity and a clear message to build on, giving its marketing a stronger foundation.
A luxury experience that your bathroom deserves.
A luxury experience that your bathroom deserves.
